CSR Activities
Social Contribution Activities
The Basic Concept behind Social Contribution Activities at Yachiyo
Our Goal
Based on the fundamental beliefs of “Respect for the Individual” and “Customer First” in the Yachiyo Corporate Philosophy, Yachiyo aims to become a company that is recognized and valued by society through its various activities as a corporate citizen.
Social Contribution Activities Philosophy
To carry out social contribution from a global perspective through our ‘technologies and products’.
To carry out community-based social contribution
“YVAP” (Yachiyo Volunteer Assist Program)
“YVAP” is a system and related activities designed to fully respect and support the wishes of Yachiyo as a corporation and its associates as individuals to carry out contribution to society.
YVAP was born out of the wish of Yachiyo associates to assist victims of the Great East Japan Earthquake of March 11, 2011. Our wish “to be of assistance to someone”, served as the driving force behind our volunteer activities in the aftermath of the earthquake, and is still present in our social contribution activities today.
Volunteers see what they can or should do to help, and then act for themselves to assist the victims. We believe that what they experience, learn, and feel during social contribution activities help shape them as human beings. We also believe that this will lead them to successfully carry out our corporate philosophy of “Respect for the Individual” and “Customer First”.
* YVAP = Abbreviation for Yachiyo Volunteer Assist Program
YVAP Activities Policy
The Volunteer Leave System
We have introduced a volunteer leave system. Associates are allowed to take volunteer leave (special leave) for up to five days per year to take part in social welfare activities or community service. Yachiyo continues to create a work environment that makes it easy for associates to engage in social contribution activities, and we also actively promote and carry out YVAP activities.
Community-based Volunteer Activities
Yachiyo started supporting welfare facilities near each of our places of business from January 2013, in accordance with our philosophy. We feel that we need to continue to offer more community-based volunteer activities in order to achieve our aim of becoming “a company that is recognized and valued by society”.
We volunteer at an employment service facility for disabled people in the community to help them with practical training. We also assist them in cleaning the facility and carrying out leisure activities. Our understanding of disabled people deepens by spending time with them in this way.
Also, we introduce volunteer information to our associates in association with the local social welfare council. We provide specific information regarding different fields, such as support for children, support for the elderly, and environmental preservation. We are aiming to help our associates play an active role in a field that interests them.
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| Working alongside facility users | Thank-you drawings from the facility users | A food stall at a festival ran by a local children’s home |
Reconstruction assistance after the Great East Japan Earthquake
We took part in volunteer activities in the disaster area, to assist in reconstruction after the Great East Japan Earthquake. A total of 229 associates participated in Ishinomaki city, Miyagi Prefecture, from June 13 to December 10, 2011.
In accordance with the victim’s needs, we helped to shovel dirt and move furniture and tatami mats out of houses that were damaged by the tsunami.
The volunteer center in the community expressed their utmost appreciation and said that Yachiyo was the only company that allowed the entire organization to volunteer and assisted them for half of a year. They highly appreciated our support.
Also, we assisted in the removal of snow in the Chichibu area, which suffered record snowfall in February 2014.
Social Contribution Activities at Each Place of Business
In additional to company-wide social contribution activities, each of our places of business has taken on a number of social contribution activities themselves. We would like to introduce just a few of them.
Blood Donation for The Japanese Red Cross Society
For approximately 40 years, all of our places of business in Japan have called a mobile blood bank to the premises twice a year so that associates can donate blood. More than 300 of them donate blood every year.
Efficient Use of Resources “Core Donation Eco Project”
We collect the cores from used rolls of duct tape in the office and donate them to the environmental NGO “IKAW AKO”, which operates a mangrove tree planting program. The recovered cores are used to buy and plant young mangrove trees. We started this eco-project in 2011 and received a letter of appreciation from the NGO in March 2012.
Track and Field Athletes Join Running School for Kids
Yachiyo funds a track and field club called Yachiyo Industry Track & Field Team. The club does not only run on the track, but also promote sports and interact with the community through sports. As a part of this activity, they attend the “Sayama City Running School” as trainers for local elementary and junior high school students. This gives our associates the chance to interact with the children through sports.
Yachiyo Industry Track & Field Team
In 2013, we were invited to open a running school by a local kindergarten, and so we have been providing running school there since.
In the future we will continue to actively take part in local sports through our athletic activities, and make contact with the people in the community who support our company.
